ΑΙhub.org
 

AI and human autonomy: an analysis of the interaction between intelligent software agents and human users


by
24 January 2020



share this:

Is our autonomy affected by interacting with intelligent machines designed to persuade us? That’s what researchers at the University of Bristol attempted to find out through an analysis of the interaction between intelligent software agents and human users.

Interactions between an intelligent software agent (ISA) and a human user are ubiquitous in everyday situations such as access to information, entertainment, and purchases. In such interactions, the ISA mediates the user’s access to the content, or controls some other aspect of the user experience, and is not designed to be neutral about outcomes of user choices. Like human users, ISAs are driven by goals, make autonomous decisions, and can learn from experience.

A typical ISA, such as a recommender system, might have to select a set of videos for a user to watch (out of a vast catalogue), using any available information or signal it has about the given user (e.g. location, time, past usage, explicit ratings, and much more). In this case, the ISA’s goal is to select an action that, for the given user, maximises the expected click-through rate: an expression of the probability of users clicking through links.

Using ideas from bounded rationality (and deploying concepts from artificial intelligence, behavioural economics, control theory, and game theory), the team frame these interactions as instances of an ISA whose reward depends on actions performed by the user.

The team present a model of an autonomous agent that allows them to distinguish various types of control that actual ISAs can exert on users. The framework of this model allows different types of interaction (i.e. trading, nudging, coercion and deception) to be separated, and presents a unified narrative for discussion of polarisation, addiction, value alignment, autonomy, misuse of proxies for relevance feedback, and moral accountability, as well as other important ethical, psychological and social issues that arise from second-order effects.

This framework is proposed as a resource to better enable philosophers and scientists, policy-makers, and other interested parties, to engage with these issues with a shared conceptual basis. The research highlights the importance of framing the interactions between human users and ISAs as potentially generating positive feedback loops. The nature of the feedback commonly used by learning agents to update their models and subsequent decisions could steer the behaviour of human users away from what benefits them, and in a direction that can undermine autonomy and cause further disparity between actions and goals as exemplified by addictive and compulsive behaviour. ISAs could sometimes exploit and reinforce weaknesses in human beings. It may be possible to mitigate this by using negative feedback, but first, and in any case, the ethical concerns raised in this work must be faced.

Read the full research article:
An Analysis of the Interaction Between Intelligent Software Agents and Human Users Burr, C., Cristianini, N. & Ladyman, J. Minds & Machines (2018).

This work is part of the ERC ThinkBIG project, Principal Investigator Nello Cristianini, University of Bristol.




Nello Cristianini is a Professor of Artificial Intelligence at the University of Bristol.
Nello Cristianini is a Professor of Artificial Intelligence at the University of Bristol.




            AIhub is supported by:



Related posts :



Looking ahead to #ECAI2025

  23 Oct 2025
Find out what the programme has in store at the European Conference on AI.

Congratulations to the #AIES2025 best paper award winners!

  21 Oct 2025
The four winners of best paper prizes were announced during the opening ceremony at AIES.

From the telegraph to AI, our communications systems have always had hidden environmental costs

  20 Oct 2025
Drawing parallels between new technologies of the past and today.

What’s on the programme at #AIES2025?

  17 Oct 2025
The conference on AI, ethics, and society will take place in Madrid from 20-22 October.

Generative AI model maps how a new antibiotic targets gut bacteria

  16 Oct 2025
Researchers used a GenAI model to reveal how a narrow-spectrum antibiotic attacks disease-causing bacteria.

What’s coming up at #IROS2025?

  15 Oct 2025
Find out what the International Conference on Intelligent Robots and Systems has in store.

Applying machine learning to chip design and manufacturing: interview with Lorenzo Servadei

  14 Oct 2025
Find out how Lorenzo and his team are using ML and Electronic Design Automation.

Why we should be skeptical of the hasty global push to test 15-year-olds’ AI literacy in 2029

  13 Oct 2025
Are schools set to become testing grounds for AI developments?



 

AIhub is supported by:






 












©2025.05 - Association for the Understanding of Artificial Intelligence