Guillermo Calahorra-Candao is a PhD student in Business Administration (Marketing) at the University of Zaragoza (Spain). His interests are related to the transmission of emotions in online shopping environments, voice shopping and anthropomorphism in artificial intelligence. Guillermo combines his academic work with his work in private companies as a project manager, coordinating post-production pieces. Calahorra-Candao can be reached at: 629976@unizar.es

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