María José Martín-De Hoyos has a PhD in Business Administration and is accredited to full Professor at the Department of Marketing and Market Research at the University of Zaragoza, Spain. Her research interests include issues in online consumer behavior, acceptance of new technologies and marketing management systems and interactions human-robot. Her work has been published in several journals such as Journal of Business Research, Industrial Marketing Management, Electronic Commerce Research, Technovation, Interacting with Computers, Online Information Review or Internet Research.

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